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            News

            Increase Your Readership Through Translation

            The emergence of Internet technology has made a variety of writer's stories, advertisements and articles more accessible to a worldwide audience.

            The WWW allows writers to post their articles, novels and other literacy works on the Internet. Surfers can then download the file, often for a price, and enjoy the content without having to leave their home to make a purchase.

            However, using the Web to distribute content to all corners of the globe has been restricted by language barriers. This is particularly the case if you do not speak English.

            Forrester Research has found that at the moment only 50% of Internet users speak English, and by 2005 it is estimated only a third of Internet users will use English for online communication.

            There is little point in making content written in English available to people who are non-English speakers, unless the words are translated.

            Making your content available in several languages can open up new target markets for your work.

            WorldLingo, an on-line language translation service, has developed a free Translation Object called a "Web Site Translator"(powered by a Machine Translator) that allows visitors to your Websites to translate the content into their language.

            They can benefit writers in the following ways:

            1. If it is promotional material, your advertisements can reach a larger audience.

            2. If it is a small article, the entire piece can be translated. With each Machine Translation performed by WorldLingo, the user receives a quote for human translation work. Therefore, once the person gets the gist of your article, they can get it professionally translated if they wish.

            In summary, although the Machine Translations are not 100% accurate, the WorldLingo free Website Translator can provide people with the gist of your work, which may persuade them to purchase a professionally translated copy.

            The Long Term Benefit.

            You may be asking why do you need the Website Translator, when you can just use WorldLingo's Human Translation service? If you use the Translation Object on your site, WorldLingo provides you with a monthly summary of the most common languages your content was translated into. The summary tells you where the demand for you work is coming from. This will save you money, because you can then carefully select the languages to professionally translate your content into. Therefore, the WorldLingo service is a help to both authors and readers.

            -ends-

            About WorldLingo

            WorldLingo is a leading provider of integrated, online translation solutions. The company's services range from cost effective machine translation solutions, to professional human translation and culturally sensitive localization. A global network of over 5,000 professional translators produces human translations. WorldLingo also offers unique, real-time translation solutions for two-way email and instant messaging. These solutions make it easy for businesses and professionals to interact with internal and external multilingual audiences anywhere in the world. By combining accurate and cost effective translation, WorldLingo is taking great strides towards breaking down language barriers in the world of commerce.

            WorldLingo produces thousands of translations every day. Clients include AT&T, Sony, Eli Lilly, Belkin, Cadbury Schweppes, Qualcomm, Priceline, and Tribal DDB. WorldLingo is also an official supplier of translation services to the European Union. In addition, Microsoft has integrated WorldLingo's technology into Office XP and Word 2002. WorldLingo is a global organisation with offices in the US, Australasia and Europe.

            For more information: contact WorldLingo


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